Most small businesses know how important it is for their web sites to be found in the search engines, especially Google, since it is responsible for around 60% of all search traffic on the web. One of the reasons Google is so popular is because it provides really good results when searchers look for information, products, and services on the web. So when something changes with Google and how it ranks web sites, people definitely pay attention!If you follow your own web site statistics, you may have noticed some changes lately in your Google positions. Evidently, the Google index (where the web data is stored) is being refreshed on a daily basis now instead of every few weeks, which is causing web site rankings to fluctuate. This constant refreshing is being referred to as “Google Everflux,” and it’s beginning to cause quite a stir. This is good news for searchers, since it means Google can provide “fresher” search results that reflect the latest information available. However, it may not be such great news for small businesses struggling to get or keep good rankings in Google.The basic principles for getting ranked in Google remain the same; you must build quality inbound links to your site and provide valuable content on your pages that gets updated regularly. But now that Google is constantly refreshing its index, you will most likely need to watch your rankings a little more closely and be prepared to take action when necessary. Some other tips that may be helpful to your rankings include:- Social Bookmarking – Google has started paying attention to links that come from social bookmarking sites (such as Digg, Reddit, Technorati, etc.), so consider using these sites as a source of quality inbound links.- New Inbound Links – Keep adding new inbound links to your site, since older links that are pointing to your site may be dropped as newer content is added to Google each day.- Quality Content – Add new content to your site regularly, and make sure it is useful and valuable to your readers. Content such as informative articles and blog posts can help build credibility and establish you as an expert in your industry, which also helps your Google rankings.- Keyword Research – Research the right keywords for your business, don’t just guess. Find the search terms that people actually search with, not just the terms that you think they would use in a search. And don’t forget to check out what your competitors are using for keywords, too.Don’t panic. It looks like Google Everflux will be with us for awhile, so a little bouncing around is to be expected. When monitoring your stats, watch for trends that develop over time, and make your adjustments according to what shows up in the data.

Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.
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Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.

The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.

Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.

Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.

Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.

From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.

S&P 500 Tests Resistance At 3730

S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.

If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.

On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.